It’s of the utmost importance that the websites we build for you not only provide an environment for your clients to efficiently purchase your products but also to give an unforgettable experience representing your core values and services.

Today, around 52% of all web traffic comes from mobile usage, so it has never been more critical to ensure that your website works on mobile. Your business and its website need to impress users from every angle, so let’s ensure that your best bits appear on all platforms.

Having a responsive website demonstrates a high level of professionalism to your clients and allows them to access your services wherever they are, on whatever device they are using. That means more visitors and more sales.

The mobile user differs significantly from the desktop user, hence the need to ensure your website is represented correctly and offers a high level of importance on mobiles and tablets. The following four tips will help make your mobile website a success:

  1. Responsive Website Speed

Speed is a crucial element for any website regardless of what device the user views it on. Mobile visitors, however, tend to use your website ‘on the go’ and for a specific purpose. The page and loading speed must be as quick as possible otherwise you’ll lose their attention. 64% of mobile users have said that they expect a mobile website to load in just 4 seconds (or less). Keeping your visitors engaged and maintain high user experience levels is therefore vital!

Here are a few easy things you can do to your website to make sure it loads quickly:

  1. Optimise images for mobile
  2. Enable browsing cache (this is the temporary storing of files downloaded by your browser, allowing more space).
  3. Use image compression

There are many things you can do – but working on image sizes is a great start.

young beautiful woman by the window at home using mobile phone. Lifestyle and technology

  1. Usability

Desktop, tablet and mobile are very different platforms in terms of usability. Going from one screen size to another means that your website needs to adapt to maintain user experience. There are ways you can adjust your website’s features for mobile platforms without it having an impact on your branding and performance.

The mobile version of your website needs to display the main elements upfront. Your users will be interacting with your site via touchscreen, using a finger or stylus. Such use calls for larger buttons and touchpoints that are easy to press and use.

Your website should be limited to vertical scrolling due to the shape of a smartphone. It’s more efficient, easier to use and user friendly.

You’ll need a change of layout to fit all the critical elements of your website into the smaller screen space. For example, your desktop version may have multiple columns that you cannot efficiently display on mobile. Restrict mobile design to one single column for ease of use.

You may need to trim content – images, sliders and large text areas so that the site is compact.

These are just some of the things you can do to adapt your website to a responsive environment for mobile users. We can do many more things to make sure your website looks and feels great on mobile, represents your brand and provides optimum usability for your visitors.

  1. Keeping it Short and Precise

You have much less ‘real estate’ on a mobile platform. It stands to reason then that you have to keep your message short and precise to maintain that user experience. The same applies to the features of your site – the navigation, sliders, contact forms and product images all need to be adapted, so they effortlessly display on the smaller screen.

  • Simplify menus and navigation elements
  • Use only essential fields on contact forms
  • Alter and reduce large areas of copy
  • Make sure the call to actions are big and bold

Responsive design is less about the frills and magic and more about functionality. Users are ‘on-the-go’ – give them a website that gets to the point.

  1. Making it Accessible

Your mobile site should be a compressed, simplified version of your desktop site. Place your main elements centre stage and make them easy to see, reach and use for your mobile visitor.

Place your call to actions, buttons and menu items in places that are easy to reach with a user’s thumb. It could merely mean highlighting your services centre page, in bold, big colours/text. The point is, the easier, faster and more accessible the website is, the more the user will thank you for it and take action.

If you need any help making your website flawless on a mobile as it is on a desktop, call grafeyo today and let us show you what we can do for you.