One of the biggest mistakes we experience when talking to our prospective clients is that they have taken their website for granted. Many people we speak to believe their website has been working hard for them as a ’24/7 advertisement’. They feel it was not the reason that they hadn’t entirely made the headway they’d hoped as a business.
They are quick to point the finger at sales departments or marketing teams, but the website can often be the culprit.
Everyone assumes it’s pulling its weight – but without the right design and functionality, we can assure you, it is not.
To get an idea of how reliable your website is, ask the following questions of it and give yourself a point for each positive answer (we’ll collate scores at the end):
Is your website mobile friendly?
Smartphones have been an integral part of our lives for over a decade. A staggering 70% of all web-browsing now happens on a mobile device. If your website doesn’t have a design that responds to the size of the screen your client is viewing it on, it’s making your business feel out of date.
Does it look good?
Appearance is important. Your site should portray your brand, colours, imagery, but it should also illustrate your evolution as a business. No business stands still so your website should have a beautiful design in line with the services and products you offer. Beautifully designed websites are more rewarding to use, achieve longer dwell times and more conversions.
Is it easily found?
Imagine having the best fitted retail shop in the land, its stunning and you’re proud of it. The only issue is that its located two streets behind the high-street, so what was the point? You can have the best-looking website out there, but if you’re not showing up in the search results, just like the boutique retail shop, nobody will ever know you exist!
Is it optimised?
Your site’s content isn’t optimised when you experience high bounce rates (people visiting and immediately leaving), or you have a low conversion. You should assess each page to ensure that they are targeting the audiences you want.
Is it Fast?
You can’t control your users’ internet speeds. Still, there are lots of things you can do to control the speed of your website such as compressing code, using the cache, optimising and sizing images correctly to make sure your site loads as quickly as possible.
Is it current?
The chances are that your business will have experienced change since you last had your website designed/updated. For example, maybe you’ve shifted focus, updated your branding, evolved your technology and offering and perhaps even grown up a bit. Ask yourself if your website reflects those changes? If not, it is stuck in the past – showing the world who you WERE and not who you ARE. What’s that costing your business?
Is it safe?
We’ve all heard the horror stories about internet security – and most of us have had the misfortune of the odd virus infection! Unsecure websites are easy targets for hackers and misusers – if your site experiences an attach, it will impact your reputation and client’s trust. Is your website secure? Does it have an SSL certificate, is the code, plugins, forms and encryption up-to-date?
Is it aligned with the rest of your business?
Your website could be all of the above and still not fulfilling its potential simply because you haven’t thought about everything it could achieve for your business. Your website should be making the whole of your business more efficient by automating processes and integrating with your processes and helping to deliver the promises you make to your clients.
Let’s assess your website score:
Uh Oh! Your business would almost certainly benefit from a new website. Let’s start building something together!
Your website is serving a purpose, but it’s probably ultimately letting your business down. A redesign would be money well spent, and we can help with that.
Excellent! It looks like your website isn’t shirking at all. Don’t forget to keep on top of it though otherwise, your score will drop quickly! Staying up-to-date is a regular job.
If you are considering a new website, come and have a chat with us and we’ll show you how working together can help strengthen your business.